{"id":2014,"date":"2026-05-01T06:45:29","date_gmt":"2026-05-01T06:45:29","guid":{"rendered":"https:\/\/focuscode.cl\/focusnews\/?p=2014"},"modified":"2026-05-01T06:46:55","modified_gmt":"2026-05-01T06:46:55","slug":"marketing-influencers-microcelebridades","status":"publish","type":"post","link":"https:\/\/focuscode.cl\/focusnews\/marketing-influencers-microcelebridades\/","title":{"rendered":"Marketing de influencers con microcelebridades"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/focuscode.cl\/focusnews\/wp-content\/uploads\/2026\/05\/photo-1611162616305-c69b3fa7fbe0\" style=\"width:100%;height:auto;margin-bottom:10px;\"\/><\/p>\n<p>Los microinfluencers (10k-100k seguidores) tienen tasas de engagement m\u00e1s altas que las celebridades. Su audiencia es nicho y confiable. Colabora con ellos en campa\u00f1as aut\u00e9nticas, no solo pagadas. Ofrece c\u00f3digos de descuento o productos gratuitos. El ROI del marketing de influencers bien segmentado supera al tradicional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los microinfluencers (10k-100k seguidores) tienen tasas de engagement m\u00e1s altas que las celebridades. Su audiencia es nicho y confiable. Colabora con ellos en campa\u00f1as aut\u00e9nticas, no solo pagadas. Ofrece c\u00f3digos&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,15],"tags":[],"class_list":["post-2014","post","type-post","status-publish","format-standard","hentry","category-marketing","category-redes-sociales"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/posts\/2014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/comments?post=2014"}],"version-history":[{"count":1,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/posts\/2014\/revisions"}],"predecessor-version":[{"id":2079,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/posts\/2014\/revisions\/2079"}],"wp:attachment":[{"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/media?parent=2014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/categories?post=2014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/tags?post=2014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}