{"id":3022,"date":"2026-05-01T06:54:44","date_gmt":"2026-05-01T06:54:44","guid":{"rendered":"https:\/\/focuscode.cl\/focusnews\/?p=2015"},"modified":"2026-05-01T06:54:44","modified_gmt":"2026-05-01T06:54:44","slug":"campanas-programaticas-automatizadas-2","status":"publish","type":"post","link":"https:\/\/focuscode.cl\/focusnews\/campanas-programaticas-automatizadas-2\/","title":{"rendered":"Campa\u00f1as program\u00e1ticas: compra automatizada de medios"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/focuscode.cl\/focusnews\/wp-content\/uploads\/2026\/05\/photo-1460925895917-afdab827c52f\" style=\"width:100%;height:auto;margin-bottom:10px;\"\/><\/p>\n<p>La publicidad program\u00e1tica usa algoritmos para comprar espacios en tiempo real. Segmenta por comportamiento, ubicaci\u00f3n y dispositivo. Plataformas como DV360 o The Trade Desk optimizan el gasto y evitan el derroche. Las campa\u00f1as program\u00e1ticas generan hasta un 50% m\u00e1s de eficiencia frente a la compra directa tradicional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad program\u00e1tica usa algoritmos para comprar espacios en tiempo real. Segmenta por comportamiento, ubicaci\u00f3n y dispositivo. Plataformas como DV360 o The Trade Desk optimizan el gasto y evitan el&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2],"tags":[],"class_list":["post-3022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas","category-ia"],"jetpack_featured_media_url":"https:\/\/focuscode.cl\/focusnews\/wp-content\/uploads\/2026\/05\/photo-1460925895917-afdab827c52f.jpg","_links":{"self":[{"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/posts\/3022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/comments?post=3022"}],"version-history":[{"count":1,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/posts\/3022\/revisions"}],"predecessor-version":[{"id":3054,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/posts\/3022\/revisions\/3054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/media\/3023"}],"wp:attachment":[{"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/media?parent=3022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/categories?post=3022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focuscode.cl\/focusnews\/wp-json\/wp\/v2\/tags?post=3022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}